Costopoulos Optics. Brand implementation and visual system for “Costopoulos”, the most stylish optics and up to date eyewear store in Thessaloniki. Role: Branding, Typography
Taking under consideration the eye mechanism and the visual system in general, the final outcome is consisted of different bespoke letterforms, respective to the graphic language used in the optometry science. Νaturally, the eye works on the same principles as that of the camera lens. The eyesight system gives organisms the ability to process visual detail, it detects and interprets information from visible light to build a representation of the surrounding environment. Inspired by this and by all the complex tasks that vision carries out, the new “Costopoulos” visual language combines facts from the optometry science with the fresh and contemporary character of the store. From round glasses and cat-eye frames, to wayfarers and aviators, this store manages to make the most of its limited space by keeping its stock selective and stylish.